Jeder ein Berliner Kindl deals with advertising for Berliner Kindl, a local beer. It is a matter of the act of self-refutation, an act which is, however, far more than an ironically positioned, merely aesthetic 'gesture' – it is evidently related to the manner in which one approaches politics, political speeches and political semiotics. […]

The joke is that it is precisely the same inclination to disagree with himself which made 1960s Farocki films somewhat unwieldy, perhaps even ineffective, for the 1968 movement of 'revolutionary workers, students and pupils', that thirty years later has resulted in their being rather effective items.

(Klaus Kreimeier)