How do you sell a pair of shoes? How do you engage the consumer's imagination, so that he'll buy the product? Farocki immerses himself in an advertising agency, capturing the micro-events of a group of expert salesmen in action.

We see how they pepper their talk with English expressions, how they choose their models (stylised, but not excessively so), how they "create an impact", so vital to a new product launch. Something like a "work comedy".

(Production Note)