This film is about a five-day seminar designed to teach executives how to 'sell themselves' better. This course, designed for managers, teaches the basic rules of dialectics and rhetoric and provides training in body language, gesture and facial expression.

The aim of selling something has always been a principle of mercantile action. Yet it was only through the marriage of psychology and modern capitalism that the idea of selling oneself was perfected.

(Lutz Hachmeister)

Original title Die Schulung Director, scriptwriter Harun Farocki Cinematographer Simon Kleebauer Second cinematographer Rosa Mercedes Light design, video technician Jürgen Frieß, Fabian Meyer Editor Roswitha Gnädig Sound Rolf Müller Production SWF, Baden-Baden TV-producer Ebbo Demant Location manager Uwe Kremp Format video-1-inch-VTR, col., 1:1,37 Length 44 min. First broadcast 19.02. 1987, ARD Note commissioned for the TV series Ziele