A Day in the Life of a Consumer

Harun Farocki plunders 40 years of advertising films, which he orchestrates to constitute an ironic 24 hours in the life of typical consumers. Mixing different colours, periods, various "ideologies of well being" to hold up a mirror up to our times, values, worries, hopes.

This collage of "beautiful images", gleeful and chaotic, deconstructs not only the domestic reference points which punctuate our daily life, but also gives full rein to an off-beat humour in the tradition of Brechtian distanciation.

(Andrei Ujica)

Original title Ein Tag im Leben der Endverbraucher Director, scriptwriter, compiled by Harun Farocki Assistant Aysun Bademsoy, Michael Trabitzsch Collaboration Annabel Faroqhi, Elke Naters, Christian Petzold Video cut Max Reimann Production Harun Farocki Filmproduktion, Berlin for SWF, Baden-Baden and WDR, Cologne Producer Harun Farocki Executive producer Aysun Bademsoy TV-producer Ebbo Demant Format video-BetaSp, col., b/w, 1:1,37 Length 44 min. First broadcast 24.06.1993, ARD